Dominance or Prestige: Non-verbal Communication with Zak Witkower

In Episode 20 we are joined by Zak Witkower from the Emotion and Self Lab at the University of British Columbia to chat about non-verbal behaviour and leadership. Zak shares how an individual’s influence is affected by their non-verbal communication of prestige and dominance qualities. How can you display prestige or dominance leadership through non-verbal behaviour? Does everyone perceive these communications the same way? What happens if your leadership behaviours are not believed? Is the power pose real? All this and much more in Dominance or Prestige: Non-verbal Communication with Zak Witkower.

Interested in some of the research we discussed?

Cheng, J. T., Tracy, J. L., Foulsham, T., Kingstone, A., & Henrich, J. (2013). Two ways to the top: Evidence that dominance and prestige are distinct yet viable avenues to social rank and influence. Journal of Personality and Social Psychology, 104(1), 103-125. doi:10.1037/a0030398

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